Digital natives are the generation who grew up with technology. They are also known as Millennials, and they are completely at home with tablets, smartphones, and everything online because they have been surrounded by technology since birth. As digital natives approach 30, and as more of them become decision makers, it is becoming increasingly important for marketers to know how to target them.
So how can you go about this?
Focus on Social Interaction
Social is a good place to start when it comes to reaching out to digital natives. Millennials spend a lot of time on Facebook, Twitter, and multiple other platforms, and it is here that you can reach out and make a personal connection.
By using social as the first place to make contact, this one-on-one marketing is more personal and generates a better connection. You need to start thinking about your brand as something that Millennials can associate with.
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Connect in the Way They Want
Most B2B buyers now research online before they buy a product or service. They learn about new products and read reviews, and many Millennials read blogs before making purchases, as revealed in the Elite Daily Millennial Consumer Study 2015. You want your customers to be able to find out about your products and services in this way, so find out how they like to find their information.
Do they read articles and white papers? Do they take advantage of product trials? Find out which interests them the most, which pages on your website they read the most, and do as much as possible to reach out to them and connect.
Engage Them with Content
Millennials have different styles of consumption, and you need to find out how to engage with them in the best way. For them, content really matters. It provides quality and credibility, and you need to have a content marketing plan in place to reach out to them.
Content is an excellent way to generate leads, and if you are using specialist software for managing leads, such as mortgage software if you operate a mortgage business, then you can use content to generate these millennial leads.
Creative delivery is also important. Millennials may prefer infographics and videos, as well as content delivered through social channels, so make sure you know how best to deliver your content to have an impact.
Start to Target Digital Natives
Digital natives are going to become an increasingly important sector from now on, and marketers need to focus on them starting now. Marketers are only just starting to understand this generation, and they need to engage with them authentically or they will miss out as Millennials start to make up a larger and larger part of the workforce. Learn how to engage with them, use social, produce the content they want, and ensure that you are doing all you can to reach out to them.
Michael Bird is a digital marketing consultant. He loves writing about all things marketing and SEO. You can read his articles on many sales, marketing and business websites.