Finding a job is a full-time job in itself, so who has time for blogging? You do, especially if you’re in a technical or creative industry. This is a free platform that allows you to reach headhunters, HR managers and executives who might give you the shot you’ll never have from traditional application processes. You can show off your portfolio, your personality and build a following that helps you get a leg up on the competition. Consider blogging part of your daily job hunt.
Whether you’re looking for IT jobs or a chair in a nail salon, blog about what you know and your past projects. This isn’t a place to beg for a job, but to show potential employers what you have to offer. Why should they hire you? You have their undivided attention with plenty of options for samples, photos and videos so make the most of it with these tips:
1. Link your blog and social media
This seems obvious, but many people don’t do it. Particularly with LinkedIn, make sure you promote your blog and have a permanent link to it in an obvious space. More and more employers are scanning LinkedIn for new hires, and if they get to know you through your blog first, they’ll feel a closer connection.
2. Include the link in your application
Some employers specifically ask for this, but make sure to keep your blog professional and include a link when you send in your resume. A blog does so much more than any cover letter and it’s more professionally focused than most of your social media sites. Let it be your first impression.
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3. Choose topics based on employer needs
Is the hot topic in your niche whether to outsource SEO or not, or the latest nail art? Write a blog about it that’s well researched, shows numerous sides and doesn’t become to narrow focused. You need to show, not tell, your future employer that you’re the best match for the job. Plus, focusing on industry trends gives you plenty of fodder for material.
4. Share the love
If you already have a blog following or build one quickly, ask for help. Your readers can share your blog on their own sites and you might enjoy a six degrees of separation job match. It doesn’t hurt to ask, and you can always offer to reciprocate a plug in return.
Blogging is all about networking, so make sure you’re engaging with the right people (like your next boss).