Many businesses are seeing the benefits of digital signs, but they rush in too quickly without giving their campaign enough thought. There are so many digital signs to choose from and ways that you can adapt them to suit your business that it’s worth thinking about which type of sign might be best for you.
Making sure your signs fit their purpose will mean that you will generate better results from your campaign. Here are some things you need to think about when acquiring digital signs to advertise your business.
One thing you need to consider is ease of use. Are the staff that will be using the digital signs trained to use them? Do they have the skills to edit the content and make sure the quality is up to scratch? If your staff are new to digital signs and might not know how to operate them it’s best to get a simpler model.
In order to be able to use the more complex digital signs staff need to be able to use Photoshop, scheduling software and PowerPoint. They should be comfortable using the technology and happy to operate it without too much assistance. If you do want to use more complex signs to meet your business needs then it might be worth investing in some staff training so that they can get the most out of your digital signs.
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There are also different options for the features that you sign has. For example, you can opt for an interactive digital sign but this may require more input and management from your staff.
You need to make sure your order signs that are the correct fit for your business. Your signs need to be the right size in order to be seen. On the other hand, if digital signs are too large they can be a little overwhelming or they may not fit in the area you have designated for them. Tom from Allsee Technologies Ltd said “Carefully consider what size digital signs will work in your business locations.” Another thing you also need to think about is the shape of your digital signs, for example would you prefer a rectangular, longer sign or a more compact square shaped sign? It really does depend on where they are going to be placed.
Digital signs come in all sorts of sizes and designs. You can tailor their design to perfectly suit your business. The way a digital sign looks is extremely important, they need to blend in well with your business environment. Signs can be stand alone, blend into a wall or even be transparent. Ask your digital signage company about the different options you have when it comes to the appearance and design of your signs.
Like most things, you get what you pay for. If you need a durable digital sign that will be used by lots of different people (an interactive digital sign for example) then it’s worth investing in a high quality product. If your sign is going to be out of the way and people won’t be able to get to it that easily then it may not need to be as durable. The materials you choose for your sign and extra features such as a protective casing can really make a difference to how long it lasts.