Once your app has been brought to life, it’s now time to get out there and give your app the chance of success. Marketing isn’t as exciting as the mobile application development process, but it’s a step that needs to be taken to give your app the best chance in a competitive market. If your app is based on a unique idea then it will likely sell itself, but even then, you will still need to get it out there so everyone is aware it’s available. If you haven’t got a clue how to market your app, have a look at some of the below ideas to give you a bit of creativity.
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One of the obvious paths to take when it comes to promoting your app is to take advantage of social media. Social media marketing should be a step that is taken with any sort of promotion as it is a doorway to free advertising if marketed correctly. Getting your brand out there by using social media isn’t easy though, and you may look to spend money on advertising your page first before looking to market your app. Once you have a page filled with a big enough audience, it’s then time to come up with entertaining written content that your audience will enjoy reading, and that will in turn promote your application.
Get Your App Featured
The great thing about technology is that there are thousands of blogs online that are looking to talk about new apps, and that is a huge benefit to you. It’s a cost-effective way to get your app out there, and if you can find good blogs that are well-followed, there is no reason why you can’t get your app featured for free – and a featured app is one well worth downloading.
Create a Video
Creating a video to showcase your new app will pay dividends to its success. If you can come up with a funny and creative video that showcases your app differently to the rest you will find many more downloads happen regularly. Once you have a video, you can easily market your app by taking advantage of social media.
Get Your App Awarded
Just because your app is new it doesn’t mean you can benefit from the many awards that are on offer. If your app has a unique idea and is one of the most secure apps out there, it could well be awarded that title if you apply to app award websites. This will create a new stream of downloaders as you will likely be featured on many websites that want to write a press release about it.
Come Up with an Excellent App Icon Design
You will find that a lot of people interested in your app will only be interested because you have an app icon that stands out from the rest. It’s a simple step to take, but it’s one worth taking if you are serious about marketing your app in the correct way.
There are tonnes of ways you can market your app if you get creative. Marketing can be a costly experience but if you take advantage of the many free options available, you will still be able to get the exposure your app deserves.