If you run a business, then you must have a website. Gone are the days when you could manage without one and simply rely on standard advertising in print media, for example. Gone are the days when word of mouth (although it is still important) was enough. Now a website is an absolute necessity if you want to grow your business; there is so much competition that not having one will put you at a distinct disadvantage.
When you come to designing your website, there are some items that are crucial and that you must not forget. We run through some of the most important in this article so that you can make the best start.
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A Professional Look
It’s essential to have a website, and it must look professional. A website that is poorly designed, and that doesn’t help the visitor to ultimately buy from you or get in touch with you is no use at all. This is why it’s a good idea to instruct professionals who understand everything about web design Dudley to help you, or even create your website for you.
A professional web designer will know how to make your website stand out from the crowd, and will be able to ensure that it not only looks good but is easy to navigate and provides a pleasant experience for visitors. It’s ideal if you can have some input into the design as well so that your website reflects you and your business.
Contact information is hugely important. Having a wonderful, professional website that gives lots of information is fantastic, but if you neglect to give any contact information and explain to people how they should get in touch, you are potentially missing out on a lot of business.
It’s simple to add a contact page to a website, but remember to keep it up to date if you move locations or your phone number or email address changes.
Is a blog really so important when there is so much else to think about? Isn’t it just one extra thing to deal with as it needs to be kept up to date? This is true; your blog does need to be kept up to date in order to be effective, but it is worth putting in the effort as you will be able to see the results.
When it comes to ranking highly on Google – that is, being on the first page, and ideally at or near the top of that page – you need to put SEO techniques into practice. Although some should be carried out by a professional, a blog is one way you can help yourself. In order to do well with Google and other search engines, you need to be updating content on your site; and your blog. Add in the right keywords, links, and images, and your SEO is boosted considerably.
If you’re worried about being able to keep your blog up to date, write a month’s worth of blogs (perhaps four to eight) in one go, and schedule them on the blog so that they are posted regularly. If this sounds like too much hard work, then consider hiring a freelancer to do it.