Having a good design for your website is not merely about having the most advanced themes and the best images and graphics – whilst these make up a big chunk of what a good website is all about, these aspects are merely the padding. If you are aiming for a truly effective website for your business, what you need to keep in mind is that simplicity is always best. Mind you, having a ‘simple’ website doesn’t mean you have to have a website that is low on innovation and low on attraction – it just means having a website that is easy to understand and easy to navigate which will also pique your audience’s interest and make them want to learn more about you.
A more complex site equals less conversion opportunities
If you have too complex a website, the chances are good that your conversion opportunities will be affected as well. If your pages are filled with too much information, too many animations and fancy images and graphics, it may look attractive, but is it really easily navigable? You also have to remember that it may take a long time for your pages to load – and the longer the time your pages take to load, the greater the chance of visitors leaving. The point is to promote your wares and offerings – showcase them in the simplest possible way, as this is really what your site is all about. All those bells and whistles will just serve to distract your audience from your real message.
Visitors don’t want to have to think
One vital aspect about any Internet audience which you have to remember is that they don’t really read what’s on a website – they just scan it. Your audience wants to absorb whatever information is on your site in bite-sized pieces, and they expect a bit of spoon-feeding. This doesn’t mean that your audience is dim or obtuse – it just means that they don’t want to be bothered having to analyse the content of your website and spend time trying to understand what you are trying to say. If you have a visitor who has to make an effort, then they will often leave your site in a hurry. Each page of your website should have a clear, explicit message. The essential information on every page should easily stand out, so what you can do is make use of titles and descriptions, headers, and links that make sense.
Visitors want to be informed
If you stick to the facts, you will be more likely to retain your visitors. The truth is that if your products and offerings are good and if your company is reliable and trustworthy, you don’t have to use too many distractions. For instance, visitors don’t really like having to ‘click’ on something just to learn more about your products or services. All they want is to have the facts clearly stated, perhaps view some of your images, and maybe even purchase your products in the end.
The importance of easy navigation
When visitors arrive at your site, they want to learn more and explore. With this in mind, make sure your site’s navigation is easy to follow and simple. Avoid the use of complex fly-outs, dropdowns, and the like, because they will only serve to confuse your visitors. You may even want to provide your visitors with various methods for easier navigation, such as search boxes, navigation listings, and more.
Web design Cheltenham experts like Montpellier Creative have a good idea of what your visitors need and expect. With a brilliant web design Cheltenham expert by your side, you can truly focus on creating the most effective website for your needs.