The Complete Guide to Creating Instagram Content Plans for Businesses

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59% of adult American Instagram users are logging onto the platform each day—this means an Instagram marketing plan is essential to your business! Your customers are on social media, so you need to be there too.

But how do you know what you should be posting? It all comes down to creating Instagram content plans that your customers will love.

Your plan will include Instagram posts, reels, stories, and plenty of interactions with other accounts, to boost engagement. To learn more, keep reading to find our guide to creating content for Instagram for your business.

Clarify Your Goals

Before you post anything, start thinking about your goals for using Instagram for business. What do you want to achieve—and why are you investing time and money into content for Instagram?

While most companies do it to sell more products, you might also want to increase brand awareness, use Instagram as a customer service tool, or establish yourself as a market leader.

Your goals will determine what and how you post online, so they’re an important first step. Keep in mind that you can also use paid advertising services on Instagram, so this might also be part of your aims.

Make a Social Media Marketing Schedule

Next, start gathering your content so you can make a posting schedule. The key to success on Instagram is to post content (including stories and reels) on a regular basis.

If you can, post daily. Just be sure you have enough content, so consider where you’re getting it from. You might post stock photos, product images, or customer-generated content.

Stay Focused

Next, remember to stay focused—this comes back to your goals. If you want to get Instagram views and likes, you need to post the type of content that your customers expect.

Always stay focused on your goals. Each time you schedule a post, ask yourself—will this post tie into my business goals and focus? If not, don’t post it.

Use a Scheduling Tool

Savvy marketers know that the Instagram business tools show you the best times and days of the week to post—important for audience engagement. But what if the ideal times are outside of business hours?

Don’t worry—use a scheduling tool. There are plenty of free and paid tools where you can schedule your content in advance and it will post it for you, even if you’re not online.

Creating Instagram Content Plans Is Easy With This Guide

Even if you’re new to social media, we hope you understand more about creating Instagram content plans now! Social media is an important part of marketing for any business, so it’s worth taking the time to understand.

To get started, look at some of the brands you admire and check out their social media, seeing what you can learn from them. Then, get started on creating your awesome Instagram content plan!

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