Not all plumbing companies are equal and developing a good reputation for prompt service and great prices are one way to get ahead of the competition, but another way of ensuring you stand out from the crowd is to upgrade your website.
Here is a look at how you can give your online audience a better viewing experience and make it more compelling and easier to do business with you by design.
There are some essential plugins to use if you are running a business website and interacting with customers, so read on to discover some of the best ones to bring your website to life.
Make it easier for customers to get in contact
If you want potential customers for your plumbing business to get in contact you with a question or to request a callback, you will want to make the experience as user-friendly as possible.
An easy-to-use plugin is WPForms and it is considered to be one of the most simple contact form plugins to set up out there. If you are using WordPress you can simply drag and drop all the individual fields and build your contact form to look exactly how you want it to.
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You can also easily integrate a series of different contact forms which allow customers to fill out an email inquiry form, place an order, or make payment, all with just a few navigational clicks.
You can get a free version of WPForms or if you buy the Pro version you will be able to unlock some more advanced features.
Make the most of social media
There are plenty of savvy business owners who understand the importance of social media and some of the best plumbing websites make the most of the opportunity to interact with their customers and increase their followers.
A plugin that should help boost your social media presence is Social Warfare. It is a popular choice of plugin as the basic version covers a lot of bases but the pro edition does unlock a lot of features that make it a lot more powerful.
Social Warfare provides support for all the major social media sites and some of the best features of the plugin are the ability to customize any Tweet that gets shared, plus the facility to set up tracking via Google Analytics and Event Tracking will give you a vital insight into how well you social share buttons are performing.
Learn more about your website visitors
Staying on the subject of tracking your visitors and learning more about your audience, another useful plugin to consider is MonsterInsights.
This plugin makes it easy to connect your website with Google Analytics, allowing you the opportunity to get more in-depth details about your website visitors.
As with most plugins, there is a free version and a Pro version if you want to unlock some of the more advanced features.
Whichever version you use, MonsterInsights offers you the chance to understand where your traffic is coming from and work out ways of driving more people to your site using that insight.
Convert leavers into subscribers
It can be frustrating to know that people have visited your website and then clicked way without taking any positive action.
A popular way of converting those leavers into email subscribers is by using a plugin called OptinMonster.
This plugin asks visitors to consider signing up for email updates before they move away to another site and you may well be surprised how many people are persuaded to do that.
These subscribers could then become customers once you have their contact details and you can interact with them.
Optimize your website for SEO
Search engine visibility is essential if you are going to be able to grow your business and a plugin that can help optimize your website for search engines is Yoast SEO.
The aim of the plugin is to make it easier to add meta tags and carry out a number of optimization processes that combine to make your site as SEO-friendly as possible.
It stands to reason that the higher you can rise in the SEO rankings the greater the prospect you stand of being seen by potential customers, so consider using a plugin that helps you achieve that aim.
It is easy enough to create a simple image gallery on your website to show people some of the work you have done for other customers but bringing those pictures to life adds another dimension.
If you use a plugin like EnviraGallery it gives you the option of opening images in a lightbox popup and use other enhancements to create a more professional feel to your website.
Improve your page load times
You will probably have experienced the frustration of visiting a website where the pages are slow to load and the normal reaction to that scenario is to click away from the site and look somewhere else.
What you don’t want is for potential customers to have the same experience when they visit your website, which is where a plugin like W3 Total Cache can help.
The aim of this plugin is to improve page load times and it is a free solution that is good to go straight out of the box. There are some advanced settings that you can use if you know what you are doing but the basic features should be enough to do the trick and improve load times.
Some of its key features are database, object, and browser caching, together with minification functionality, all of which combine to respond to a users request as quickly as possible and keep your potential customer from clicking away in frustration.
If you are trying to grow your plumbing business, or any other venture, using some of these plugins will help to boost your aura of professionalism, give visitors a better experience, and encourage the sort of valuable interaction with you that can lead to them becoming a valued customer.