When you’re running a website for your business, it’s vital to stay up to date at all times to maximise traffic and create the perfect first impression for customers. While a poor website can turn customers away before they’ve even had a chance to learn about your business, strong design and the right content will go a long way to ensuring that your visitors want to learn more about what you do. This doesn’t always require a huge amount of work – just simple updates that will keep things running smoothly.
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- Make sure it loads quickly. This may go without saying, but for the web design novice, it can be difficult to create a website that loads quickly on both mobile and desktop browsers. If your site loads slowly, it may be worth bringing a web developer in to thoroughly audit your website and get it back in good running condition. They’ll have plenty of good suggestions for simple tweaks that will make your site easier for your customers to use.
- Keep the navigation simple. Once a customer has arrived at your home page, it should be straightforward for them to find exactly what they need on your website. Make sure all of your navigation options are clear, organised, and lead where they should.
- Incorporate informative content. People may come to visit your site just to get a simple piece of information, but they’ll stay longer if they find something interesting to read. Write content that’s informative, unique, and compelling, and that you know your target audience will be interested in reading.
- Link to your social media platforms. Even the smallest of businesses needs to have a social media presence. Ensure that your