If you haven’t yet started marketing to your ideal customers via email, you are missing out on one of the biggest tricks around. Yet there is no trick to it – the potential results are very real indeed, as this article will reveal.
Every day millions upon millions of people receive countless emails from a wide variety of companies and businesses. Let’s discount the spam messages here for a moment and focus only on the emails received from companies people have opted in to receive messages from. How successful are these messages in generating new and repeat business?
Image Source: Pixabay
You might be surprised at the results that can be generated from just one message of this kind. There is a reason why businesses and individuals with their own businesses create and maintain an email list: it works. The results that can be achieved even with a small list are impressive, and as the list increases in size so does the potential to make more sales.
Email is very cheap to operate for starters. You would typically have to use the services of an email marketing company that allows you to send emails en masse and provides many useful services as well. There is a learning curve here but climbing it means you gain access to all kinds of great benefits.
Building a list will take some time but once you have it in place you have an instant audience you can email whenever you like. It makes sense not to email too often otherwise you can outstay your welcome in this manner. Many people and businesses send emails once or twice a week. Some send daily but this is usually only accepted if you make it clear daily emails will be sent initially.
The best way to make the most of email marketing is to create a strategy and to know what kind of emails you will send. You could opt to use email marketing services that can do all this for you, but you may prefer to create your own email campaign. A lot depends on whether you have the budget for email marketing services or whether you would prefer to be more hands-on.
The best emails are those that are useful to the people you send them to. If you focus merely on trying to sell things all the time, your email list will recognise this and be far less likely to look at them. However if you combine more subtle selling techniques with the ability to provide useful and practical information and advice, you may hit on a winning combination. This is also more likely to provide you with more sales, which you were looking for to start with anyway.
Of course for your list to be a success people should know you have one and how they can join it. Make it clear on your website that you have a list and invite people to join. Most companies and businesses offer a free gift to entice people to part with their first name and email address. If you do this the take-up rate is likely to be far higher than it would otherwise be. Try it today and see how much more successful your business is as a result.