More and more companies are looking to social media to further their marketing efforts and it has become a significant component of any company’s marketing strategy. So much so that they hire specialists to take care of all social media marketing aside from the more conventional group they have for other marketing channels. Having well-maintained social media accounts is an indicator of a good business but one must still take care to avoid committing mistakes that are all too common in social media. The significance of its proper use lies in the fact that the number of people with social media accounts is just too large to ignore and you company could easily gain fame or infamy through it. Here are a few things to remember for your social media marketing campaign.
1. Do Not Be A Pushy Salesperson
Yes, the idea of your company’s social media account is to boost sales through marketing but you should not make it seem like that is the only thing you care about. Try to build relationships first but engaging friends and followers with relevant and informational content. Once you have piqued their interest, you can be subtle about promoting a certain product or service. A good example would be RingCentral’s Facebook page which has content that enables their subscribers to interact, as well as informing them of certain trends and other things related to their company.
2. Do Not Rely Solely On Social Media
Social media may be great but using it on its own will not amount to a decent marketing strategy. Make sure you give your followers links that lead outside of social media websites, preferably to sites that you have set up for the sake of marketing as well.
3. Upload An Appropriate Display Photo
Nothing is more discouraging than seeing a company page without a profile photo. There are a lot of people who find comfort in seeing familiar logos associated with their preferred brands and by taking the time to upload one will do wonders for your page or profile. Also, it will give your page the credibility it needs to gain and attract more customers.
4. Be Grateful
The power of being courteous is often underrated but by thanking the contacts you make on social media for their interest and participation, you will be forging stronger relationships.
5. Update Regularly
For your social media account to be effective, you will have to post updates consistently. This will keep your existing followers engaged while attracting interested parties in the process. Of course, the updates you post must be worthy of being shared, otherwise, it will just be a waste of space. Your company will be known as the one with a weak social media marketing team.
6. Do Not Neglect Your Blog
Your company’s blog is still a significant part of your marketing campaign and you should take measures to ensure that it does not go untended. This is where you should post important announcements while using social media as a way to tell people that there is something worth reading on your blog.
These tips are simple but it is easy to forget them when you have targets to reach. By having social media accounts that post timely, informative updates and maintained by someone who does not forget their manners, you are sure to keep your existing fan base and easily attract new customers.