Designing a website for your business is an important part of running a successful operation. The world works in digital terms, and you won’t find as much success in your endeavours without the exposure offered by a visible presence online.
If you want to make sure your business website is built well enough to make an impression on your target audience, you have to know what design tactics are most important.
Take a moment to read through this brief look at a few of the most influential elements of a great business website, and build your new pages with confidence.
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Make movement simple for users
You need to design your business website to be easy for users to explore. Exploration is what you want, and a stationary navigation bar makes it simple.
Stationary navigation bars are the most common way designers add movement to their pages. This assisted living facility presents an excellent example of what a stationary navigation design looks like in action.
Mobile optimization is not an option
If you want a website that is suitable for anyone who comes along, you need a website that is built to function with ease on any mobile device it may encounter. Mobile users make up a large portion of your digital audience, and your website should reflect the surfing habits of your target consumer.
Adaptation to the device screen and simple function are important. Keep this in mind as you design for mobile users. Make sure the buttons are clickable by clumsy thumbs, and do away with the need for pinching and swiping.
Add communication to your design
Communicating with your target clientele is important, and the internet grants business owners a unique opportunity to keep the lines of communication open 24 hours a day 7 days a week.
Design your website to encourage passing users to connect with your operation. Elements such as a comment box on your blog pages, a phone number in the top corner, and a contact page are key when you’re working to improve the communication opportunities on your website.
Social media sharing icons are important
Adding sharing icons for popular social media networks will help make your pages more visible to the right set of web users.
When individuals find your site useful, educational, or entertaining, they may want to share their find with their social media friends. Adding sharing icons gives your business an easy way to gain exposure online.
Learn to incorporate the concepts of SEO
Throughout the design of your business website, you should incorporate the concepts of search engine optimization. Optimizing your site’s placement in the SERPs (search engine results pages) means your website will be far more visible to users searching for your type of products/services.