If you want to run a successful business online, you must start with a website for your home base. If you promote your website the right way, you”ll achieve success.
First you must create and promote your website.
1. Register A Domain Name
Your domain name is the foundation of your website. You can register it at Godaddy, Namecheap and 1&1, or you can search Domain Name Registrars.Your domain name should have keywords relevant to your business. To be perceived as a professional, you need to self- host your site.
2. Choose your Hosting Service
Build a professional website using wordpress.org., then choose a hosting service. Find one that is reasonably priced and has a good service. You want to have complete control of your site so that you can develop it for your customer”s best experience.
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3. Choose a minimalist theme from WordPress
WordPress has different themes you can choose from. Find a simple theme that isn”t too busy. This keeps your customer from being confused by fancy artwork or misleading text.
Choose a clean theme from Elegant Themes, Genesis, or Theme Forest.
4. Install Plugins on your WordPress Website.
Plugins are tools to make your site more efficient or to protect it.
Use Akismet, it protects the blog from spam. Use BackWPup to backup your website automatically. WP Super Cache will make your site faster and protect it from crashing. Last you need Google Analytics. This measures your results.
5. Web Copy brings in clients
The copy here should be engaging and to the point. This is where you sell your product. Let your prospective customer know about your product and why it can be better than similar products on the market.
6. Market your business.
Even though your site isn”t finished, start marketing it.An example would be: https://www.websitesthatsell.com.au. E-commerce is a new word and is only recognized by the online marketing crowd so don”t expect it to show as a recognized word in your text editor. Add it in when you get the red line because this word will become more important as the web grows. The word has grown and advanced as the web has developed into a science for professionals. If your business is not showing the profits it should did, then it probably needs search engine optimization. Google AdWords attract customers. Even a small amount of search engine optimization (SEO) knowledge can make a big difference.
7. Your site must Get Links to Earn Credibility
When you first start a new a website , it lacks credibility. One way to gain credibility is to link with credible, established websites. Domain authority (DA) comes from a combination the quantity and quality of these links. It is measured in a scale of 1 to 100. Page authority (PA) measures the credibility of a specific page on your site and is measured the same way with numbers from 1 to 100.
8. The Popularity of Links Matter
The more sites that link to your page will increase your chances of a higher ranking page. The anchor text, the words within the links that include a keyword, must be relevant.
9. Guest Blogging can be Powerful.
The modern equivalent of public relations is Guest Blogging. Find blog owners that will let you blog on their sites. Guest post on their sites. Also, post on your own blog site. Find every source you can to promote your site. Advertise your site on your Facebook page and get friends to put it on their Facebook page.You should guest post on websites that have a higher DA than yours.Create great content to further publicize your site. Build good offers to spread the word about your great deals.
10. Make use of free webmaster tools
Google has some excellent tools for webmasters. Google Webmaster Tools helps users control how Google interacts with their websites. It also helps them get useful information from Google about their proprietary sites.
High level analysis about a website can be achieved using Google Analytics and Website Optimizer.
Check out other resources from Google and other sources to optimize your website.