While you might have experience marketing an event that takes place in person, marketing an online event can require some different skills and being willing to try new things. When you want to make sure that you attract the right audience, you might have to adopt some different strategies in order to make sure that you are getting the word out there in the right way.
Whether you choose to mostly use social media or you plan on marketing on a website, here are some tips to get attendees to sign up.
Start planning several months in advance
Just as you would an in-person event, you want to make sure that you plan in advance in order to make sure that enough people find out about it. Make sure that you have a strategy in place so that when you start marketing, you get the results you are looking for. It usually takes several months before attendees start to recognize your event as one that they might want to go to.
Determine which social media platforms are best
Not all social media platforms are going to be ideal for marketing your event. In fact, you might be wasting your time by promoting it on a number of different channels where your ideal customers are not. Take the time to really get to know who is likely to attend your event so you can choose the right platforms to spend your time and money advertising on. Your demographics can greatly determine whether or not your efforts to promote on social media will work or not.
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Run some ads
Ads are a great way to gain some traction when you are looking to increase attendance to your event. Not only are they usually cheap when you choose to do it through social media, but they are also one of the fastest ways to gain an email list that you can market to. You might want to include a freebie or opt-in that they can download so you can be in touch with them before the event and remind them to pick up VIP passes or encourage them to buy tickets ahead of time so they don’t miss out.
Include integration on your site
Your website should be able to handle payments easily and your checkout process should be super simple. This means you might want to consider a WordPress event registration plugin for your sales page that makes it easy to add tickets to a cart and that makes it so your potential attendees can finish them payment process on your site. This can be a super easy way to keep them from clicking out and deciding not to buy, after all.
In order for your event to be a success, you want to make sure that you put as much thought and time into your marketing strategy as possible. With these tips, you can create an event that sells out and brings you in a bunch of attendees.