These days, being online isn’t simply an option, or something that the other bigger, better, more powerful companies do. These days, all companies should be online, whether they have five hundred brick and mortar stores or five, or even just one. But if you’re new to the business of online marketing, you may not be sure where to start. The following tips will help you get your site off the ground, and get you ahead of the competition:
Make Your Online Presence Known.
If you haven’t already registered a domain — preferably a .com, a .net, and a .org — now’s the time to do so. Pick something that’s short and sweet, easy to remember and spell out, and not confusing. For instance, “handmadefloralsoaps.com” is a good domain name, because it uses common words and is easy to say, spell, and remember; whereas “julielikestomakesoaps123.com” isn’t a good choice because it’s rumbly, and includes numbers. Tip: avoid long words, words with multiple spellings (such as “to” and “where”), numbers, and hyphens.
In addition to your domain, you’ll also want to set up social media profiles. Start with Facebook and Twitter, but feel free to branch out to Interest and YouTube.
Build Your Reputation.
Interact in a consistent, positive manner online, both with existing customers and potential customers. Ask the customers who have had a positive experience with you to rate you, and possibly leave a review. Building a reputation involves engagement, and feedback from customers. The only way you’re going to get both of those is by initiating.
Last but certainly not least, you need to market yourself online. Utilize search engine and social media optimizations, keyword metrics, and pay-per-click campaigns to get the word out about who you are and what you have to offer. Learn more about website optimization at sites like Register.com.
Look to Improve.
There is always room for improvement, and this has never been truer online, where search engines, websites, and the people that use them are constantly evolving and changing. Update your site regular, engage on social media regularly, and always look for ways to improve how you work online.