If you are responsible for managing a small business, you will know how important it is to save money and implement effective tools and solutions to make your working day more productive.
Although hiring staff to manage every aspect of your business would be an ultimate goal, for businesses with lower levels of income, such goal is not achievable. However, there are a whole host of effective business tools on the market for you to take advantage of, and we have put together seven of the best for you to consider.
The benefits of social media for small businesses are endless, but it’s sometimes not possible to post updates every day. Luckily, there are a host of tools available for you to consider, one being TweetDeck, which allows you to schedule tweets, images, videos and polls in advance so your Twitter feed is always kept up to date, even when you don’t have the time to do so.
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For hoteliers and bed and breakfast owners, managing online bookings can be a challenge. Eviivo is an online software package that takes away the pressures of managing your bookings and adds your establishment to many of the leading bookings and reviewing websites for your convenience.
Dropbox takes the headache out of managing your documents and syncing files between computers, allowing you to share your important information with others across your devices. With 2GB of space for free and affordable upgrade options, this tool is essential for small business owners.
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If you want to make your company stand out and appear professional, then you need custom email addresses. A Gmail or Yahoo-branded email will damage your credibility, and using Google Apps will allow you to get a custom email address that ends in @yourbusiness.com.
Twitter is a powerful tool for connecting to your customers, but you can also use the platform to engage with industry professionals and boost your credibility. There are a whole host of ‘Twitter chats’ – weekly, scheduled timeslots where professionals meet to discuss everything in their industry – and you’ll be able to find one that meets the needs of your profession.
Although you may think this social network is exclusively for job seekers and professionals, LinkedIn is a great way to network and connect with industry insiders. Not only will it open a limitless pool of potential employees for when your business grows, but it can be used to distribute your content and reach a wider – and more professional – audience.
Google My Business
Google is the world’s most popular search engine, and its My Business tool was designed to help boost your chances of ranking well on Google Maps and local listings. Allowing you to post useful information such as opening hours, location and pricing, you’ll be able to improve the experience your customers receive when they search for your business.
By taking advantage of the wide variety of free and paid-for tools within the industry, you will be able to save money and enjoy a more productive, balanced workload.